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Two decades turning data into strategy.

ETK is an analytics-first boutique specialising in automotive and financial services across KSA, the GCC and CEE — applying machine learning, AI and advanced statistics to anticipate markets, not merely describe them.

At a Glance

An analytics-first boutique, built on specialism.

01

Analytics is who we are

Advanced analytics is not a service line — it is our identity. We apply machine learning, AI and advanced statistics to anticipate markets, not just describe them.

02

Specialist, not generalist

Deep specialism in automotive and financial services, with adjacent strength in FMCG and government — not a generalist spread thin across every sector.

03

Senior-led & in-house

Every engagement is designed, analysed and delivered by senior professionals, with all analytics run in-house against our own proprietary instruments. Never outsourced.

04

Applications, not reports

We build interactive decision tools — live dashboards and simulators you operate — and stay engaged until insight becomes action. 20+ years across KSA, the GCC and CEE.

Our Path

Since 2005, evolving from traditional research to integrated intelligence.

Helping clients see around corners before competitors know there's a turn.

2005
Specialisation

Founded as AMMR

The company was founded as AMMR (Accurate Methods Market Research), specialising in the chemical, pharmaceutical and agricultural sectors.

2006
Specialisation

Shift to automotive & financial services

We shifted our focus to the automotive and financial services sectors — which have remained our core specialisms ever since.

2016
Expansion

Across CEE

We extended our activities across Central & Eastern European markets.

2017
Revamping

The ETK brand

We adopted the name ETK — Empowerment Through Knowledge — marking the evolution from traditional research house to integrated intelligence firm.

2025
Expansion

Headquartered in Riyadh

We established our operations in Saudi Arabia, bringing global expertise and local understanding to support the growth of key industries under Vision 2030.

Today
Now

A boutique with proprietary analytics

Headquartered in Riyadh, with research heritage in Belgrade and a UK-registered entity in London — building ETK's presence across KSA, the GCC and CEE.

On our heritage: ETK is the successor to AMMR, founded in 2005. The ETK brand and website have carried the work forward since 2017. Only the UK legal entity, ETK Ltd, is new — the firm, its people and its track record are not.
Leadership

Where Fortune 500 experience meets regional market mastery.

Predrag Simonović, Managing Director

Predrag Simonović

Managing Director

"Bridging global excellence with regional reality."

20+ years transforming data into growth strategies. Former ALJ Toyota Senior GM and NielsenIQ leader who built ETK from start-up to regional force. Combines Fortune 500 rigour with entrepreneurial agility to deliver insights that actually get implemented.

✉ psimonovic@e-t-k.com in LinkedIn profile ⌖ Riyadh · Belgrade
Danish Hussain, Executive Director

Danish Hussain

Executive Director, Marketing & Digital Strategy

"Driving growth through strategic media intelligence."

25+ years scaling brands through data-driven marketing. Former Head of Media at The Saudi Investment Bank. Combines international agency experience with regional market mastery to transform marketing spend into measurable growth.

✉ dhussain@e-t-k.com in LinkedIn profile ⌖ Riyadh
What We Stand For

The principles behind the work.

One integrated team, one unified methodology, one powerful outcome.

i

Senior-led, always

The work is done by senior professionals. Research design, analysis and recommendations are never handed down to juniors.

ii

In-house rigour

All analytics delivered in-house against our own proprietary frameworks — never outsourced, always accountable.

iii

Built to implement

We decode cultural nuances global firms miss and local firms can't articulate — and we stay engaged until insight becomes action.

Where We Work

Three hubs, one team.

Headquartered in Riyadh, with research heritage in Belgrade and a UK-registered entity in London.

Headquarters

Riyadh

Laysen Valley · Riyadh
Saudi Arabia

info@e-t-k.com+966 53 7159 445
Research Heritage

Belgrade

Navigator II · Belgrade
Serbia

info@e-t-k.com
UK Entity

London

E1 0SG · London
United Kingdom

info@e-t-k.com

Let's build something impactful.

Tell us the decision you're facing. We'll bring the global expertise and local understanding to help you make it.

Start a conversation →

Riyadh · info@e-t-k.com · +966 53 7159 445